DECA Hospitality Services Team Decision Making Practice Exam

What is a benefit of reinforcing service orientation through communication?

1. Reduces employee turnover

2. Increases product prices

3. Builds positive relationships with customers

4. Enhances competition in the market

The correct answer is: Builds positive relationships with customers

Reinforcing service orientation through communication creates a strong focus on customer needs and satisfaction, which is essential for building positive relationships with customers. By effectively communicating service values and expectations, businesses can enhance customer engagement and foster loyalty. When employees are trained to prioritize communication in their service delivery, they are better equipped to understand customer inquiries, provide tailored solutions, and create an overall positive experience. Strong communication also makes it easier for businesses to receive feedback, which allows them to improve their services continuously. When customers feel heard and valued, it significantly contributes to their satisfaction and loyalty, reinforcing a cycle of positive interactions that helps sustain long-term relationships. In contrast, while reducing employee turnover can be a separate benefit of a strong service-oriented culture, it doesn't directly result from communication in the same way positive customer relationships do. Similarly, increasing product prices or enhancing competition in the market are outcomes influenced by different strategic decisions rather than the direct benefit of service-oriented communication. Therefore, the focus on communication specifically aligns with the enhancement of customer relationships.